

Discover Contemporary Fine Jadeite Jewellery in a Kaleidoscope of Natural Colours.
Ayana Jade is a London-based fine jewellery studio creating timeless, elegant pieces that connect meaning with materials. Each design is made in the UK using natural, conflict-free, undyed Type A jadeite (Fei Cui), set in recycled sterling silver and hallmarked in the UK; recycled gold is made to order.
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We create with more than aesthetics in mind. Inspired by the natural world and grounded in biophilic design, circular design, and biomimicry, our work blends craftsmanship with consciousness. Designed for those who value meaning as much as beauty.
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Explore the Living Colour Palette™ to discover tones that complement your skin and style.
Our Jewellery.

Sustainable:
Recycled Gold & Silver.

Quality Assured: UK made and hallmarked.

Provenance: Certified Conflict-free Grade A Jadeite.

Durable & Repairable:
Made To Last Generations.
OUR STORY
We founded Ayana Jade on a simple belief: jewellery can be exquisite and ethical. Our background in design thinking and sustainable innovation shapes everything we make.
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We design with conflict-free, natural Type A jadeite from a single known mine, paired with recycled sterling silver and made-to-order gold, all hallmarked in the UK. We craft in limited batches, never mass-produced, to honour materials and reduce waste. We also equip leaders to embed sustainability with evidence through our flagship programs, ProofDriven Innovation™ and ESG by Design™.
Most people know jade for “imperial green jadeite”. While we respect that legacy, we don’t chase it. We celebrate jadeite’s full living spectrum of colours, from oceanic pastels to deep forest greens, luminous whites, moonlit greys, and maple-bronze hues, reflecting our biophilic, biomimicry, and circular principles in practice.

