Why not let it find you at Ayana’s Multisensory Immersive Experience, “Nine Days in Nine Elms” at the London Design Festival?
As covered by auction houses Sotheby’s and Christie's, the British jewellery press, FT, gallerists, and as seen on the streets and catwalk, there is a Renaissance of interest in sustainable natural-coloured gemstones and meaningful jewellery. As indicated by Retailers, the Hospitality Industry, the Health Sector, and HR departments, there is a demand for experiential experiences and creative health and wellbeing solutions.
Ayana Jade (London), a new pioneering ethical Jadeite Jewellery Brand championing sustainable practices and creative well-being, is pleased to be a London Design Festival partner. Ayana is delighted to be commissioned in the Battersea Design District as Wandsworth prepares to become The Mayor’s London Borough of Culture in 2025.
The brand sets itself apart by offering contemporary jadeite jewellery (earrings, necklaces, rings, bracelets, cufflinks) crafted in London. It offers simple studs for everyday wear as well as razzle-dazzle statement pieces.
How is sustainability-circular design implemented?
The elegant, timeless heirloom jewellery utilises the full spectrum of jadeite colours rather than only the coveted greens, reducing waste and efficiently using precious resources. Set in recycled hallmarked gold/silver, it resonates with people who share these values. The incorporation of varied colours is intentional, providing something complementary for all skin tones. The charms and stackable pieces provide accessible luxury price points.
How can nature and colour be fused for creative wellness?
Our creative workshop merges foliage and an enchanting kaleidoscope of natural jadeite colours in cool greens, neutral cloudy whites and greys, and warm reddish bronze to create the ambience of clouds and seasonal changes. This might be both energising and calming for those who find comfort in certain seasons, e.g., grey rain clouds, spring green, and autumn bronze. It offers a tool for a multi-sensory well-being experience of touch, sight, and sound.
Discover our full programme for LDF: www.ayanajade.com
Contact: joy@ayanajade.com
Socials: @ayanajadelondon
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